Access
We were asked by Access Training to get involved in helping them reposition their brand. Access are one of the region's most successful training providers and have been around for over 20 years. They have supported employers to develop their workforce in line with business objectives, have helped employees realise their own aspirations and potential, and have helped over 4,000 young people into employment on their chosen career ladder through apprenticeships. Along with our friends at WoodHolmes Group, we used research to help adapt the structure of the organisation and re-position it to continue its growth for the next 20 years.
Outcomes:
The new brand positioning addresses the change in business focus // Name change allows wider market view // Brand Architecture allows the group and the two operating businesses to address their different audiences specifically.