Positive Solutions
Today, Positive Solutions are the UK's biggest IFA with a turnover exceeding £250 million pounds and over 1700 IFA Partners. But when we started working with them you'd have been hard pushed to believe that would ever be a realistic claim.
A little over seven years ago they began building their brand - and enlisted our help to do so. Our role was to help define their values and build recognition in the sector through a series of publications embracing those values. Our challenge was to do this with a small budget whilst satisfying their 20-odd existing Partners. A revitalised identity was carried through all marketing communications and Partner literature. The positioning statement - 'altogether individual' - became the cornerstone of their brand. As their business has grown, so has our involvement and we're happy and proud to play a major role in the continuing success of this innovative business.
Outcomes:
Produced and acted as brand guardians for all through-the-line communications associated with the brand // Ensured a cohesive look and feel for printed literature, digital communications and environments // Helped PS attract more than 1500 individuals to the business // Supported industry leading initiatives with engaging communications and a healthy dose of enthusiasm.