Business Impact
With clients such as Bentley, Bernard Matthews and Nestlé, Business Impact is one of the leading training consultancies in the UK. Having established that their existing communication was falling short of representing them effectively they approached us with a brief to completely overhaul their branding. We looked at the history of the company and discovered that, whilst they had built a great reputation for providing training, they didn't have a clearly defined message. We set about articulating what they were about and what their goals where. After the initial research process we came up with a structure that defined their core proposition and values.
The next step was to take their newly defined identity and create the visual presence that would represent everything we had set down in words. A new logo, photography, colour scheme and corporate font were introduced and awareness was built through the use of advertising, a new website and the application of the new style to a series of publications.
Outcomes:
New Corporate Identity Created - re-positioning the brand to communicate more effectively // Research to provide a platform to articulate the brands proposition and values // A full suite of corporate materials created to launch the new brand // Awareness campaign of press advertising and direct mail pieces created // New website created // Art direction to create a library of photography for future comms.