Project background

CMP Products create a range of cleats and cable glands for marine, industrial and explosive environments. Over the last 60 years, they’ve quietly grown into one of the leading providers in the world and built a team of around 300 to support the business. With an internal marketing department working hard to maintain their market position, we collaborated with CMP to develop a visual design system that would help them tell a richer story. Our work resulted in the creation of new assets such as exhibitions, catalogues and technical manuals, and our thinking has been applied to internal reception areas and meeting room environments. We’re currently creating a set of comprehensive design guidelines that will be used across the company and with external agencies, vendors, and partners, so everyone will feel able to support and champion the brand.